We are proud to be unique
Refusing conformity and appropriateness and challenging conventional standards of beauty. To be proud and comfortable with what might be considered our 'flaws', which build our uniqueness. Vibrant, determined, bold and optimistic, we are convinced that we can change the world and reach the top. Our path is already set and we walk fast.
Beauty as self-expression
For us, cosmetics are tools for self-expression. Of our own truth. We are not afraid to reveal who we are. This individuality is precious to us because it is the result of a common struggle to allow all men and women to embrace their uniqueness, beyond the norms of rules or injunctions. We expect the same commitment from brands.
We are consumers
We have become aware of the close link between inner balance and outer beauty. We have become true consumers: we pay attention to what we buy and consume. We need transparency and authenticity. We want to trust. In a resolutely committed approach, we prefer the quality of products to their quantity.
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