The Lion's Strength
" Hic sunt Leones " is an ancient expression used by Roman and medieval cartographers to label unexplored territories. In Latin, it literally means " Here live the Lions ".
" Here live the lions " expresses the idea of what we have not yet found and conquered: parts of ourselves that still feel hidden or unknown, that both frighten and fascinate us.
At Azzo, we accompany women on these new inner territories so they can meet the lioness within them… and ally with all the lionesses who surround them.
We encourage women to explore new territories of their beauty, to discover strengths sometimes unsuspected. An invitation to reveal their different expressions and dimensions. To explore their territories of beauty!
Azzo, revealer of SELF!
Elixirs of Unexplored Beauty
Since ancient times, beauty has always been a ritual to strengthen self-confidence and well-being. It frees us from the limiting idea that we are only what we appear to be. Today, it has the power to open us to the diversity of being. Thanks to it, we express our unexplored dimensions!
At Azzo, we want to help women both personally and creatively by offering them a wide range of high-quality products, true elixirs of unexplored beauty to give them the strength of a lion.
Like the compass used by cartographers, our medallion guides us toward our unexplored territories and propels us toward new horizons.
Brand History
TO ENHANCE WOMEN BY BUILDING FOR THEM, DAY AFTER DAY, A BEAUTY UNIVERSE BLENDING SENSUALITY, NOBILITY AND FREEDOM.
Azzo is a hair cosmetics brand created in 2012. Wishing to offer women the best beauty products, AZZO Professionnel proposes creations formulated from noble and highly technical raw materials: shampoos, treatments, colorations (permanent and tone-on-tone), styling products, dry body oils as well as a range of makeup and nail care.
This selection of specific products allows the brand to excel and meet the needs of every hair type. Since its creation, AZZO Professionnel has pursued its vocation: to enhance women's beauty daily and make their hair a true asset of seduction.
We are a creator brand, positioned with professional quality. We worked for more than three years to develop each product in the ranges. The guiding principle was to obtain products that deliver the expected results, thanks to the rigorous choice of raw materials, ingredients and concentrations.
Today, our users know how to appreciate the difference. We do not aspire to be a luxury brand, but to be recognized for quality and results. Azzo responds to overall beauty — from hair to the fingertips.
Our Story
From its creation, AZZO wished to create a line of treatments allowing independent women to benefit from exceptional products in full autonomy, while offering unique formulations of professional quality.
The story began when, tired of products launched with heavy marketing, AZZO wanted to bring to life a care range faithful to its inspiration: sensory pleasure, color, scent and softness, while respecting the hair fiber. After three years of research and sourcing the best raw materials, accompanied by expert cosmetic engineers, the first hair care range was born: SECRET DES SENS.
Since then, AZZO has continued to grow: shampoos and masks have been joined by serums, a palette of hair colorations, hair perfumes and a highly pigmented vegan hand beauty range.
Azzo, Intensely you, to live more naturally
